ELEVATING UX & SCALABILITY WITH AN AI-ENHANCED SOFT SKILLS ASSESSMENT
With the aim of empowering a LatAm startup's talent recruitment process for software developers, we rode the AI wave to transform a critical user flow, supercharge scalability, and align with competitors in this ever-expanding market.
CLIENT WORK FOR UTOPIC0DE
PROJECT OVERVIEW
PARTICIPANTS:
Chloe Dare, Anastasia Varova, Alex Issit, Frances Millen, Jacopo Villanacci
TIMELINE:
3 Weeks
MY ROLES:
UX Researcher, UX & UI Designer, Project Manager (during some phases)
TOOLS:
Figma, Figjam, Zoom, Slack, Google Drive, Maze
STARTING
AT THE END
By the end of our project, the team came together to create a soft skills assessment user flow, translated through UTOPIC0DE's visual identity.
HOW IT STARTED BEFORE WE GOT TO THIS
ABOUT UTOPIC0DE
UTOPIC0DE is a company providing a platform that creates a happy space for LatAm tech talent to establish a community where they can connect, upskill, or find job opportunities. With a friendly voice, an available discord channel, organised events, blog content, and a strong team of recruiters, UTOPIC0DE has established a holistic approach to recruitment. What is unique to UTOPIC0DE is that it demonstrates a keen interest in identifying hard skills, as well as soft skills in their recruitment process to ensure that users are provided with appropriate job matches to their level of seniority.
THE CHALLENGE
The challenge for the team was to discover what users were finding most difficult when going through their application process. As such, the aim became to streamline the assessment process to improve engagement for users and make it more scalable for recruiters.
TOOLS
DISCOVER
Feature Inventory
Task Analysis
User Interviews
User Flows
DEFINE
Job Stories
User Flows
IDEATE
Lo-fi Wireframes
Card Sorting
Mid-fi Wireframes
Site Mapping
DELIVER
Prototyping
Usability Tests
Recommendations
Presentation
A THREE-DIMENSIONAL APPROACH
1.
Client
UNDERSTANDING
UTOPIC0DE
Approach: Interviewing UTOPIC0DE's two co-founders and analysing their current product.
DISCOVERY
-
The business is rapidly expanding and needs to make the assessment process scalable.
-
There is a need to standardise the assessment process, while retaining a human-touch element for their users.
2.
Business Landscape
EXPLORING TECH
RECRUITMENT
Approach: Competitive & comparative analysis, specifically a feature inventory.
DISCOVERY
-
General lack of features that allowed users to stay clear on the company's purpose, as well as where to start their journey of applying for a job
-
Improving clarity would need to play a role in maintaining engagement for the whole process
THE PRIMARY QUESTION THAT CAME FROM OUR RESEARCH
How might we provide a purposeful and engaging application process for software developers, while ensuring scalability for UTOPIC0DE's recruiters?
IDEATING SOLUTIONS
DELIVERING & TESTING SOLUTIONS
TESTING & LEARNING
With our solution centring around gamified tests, video interviewing to align with competitors, and a report to create a clear sense of purpose around the assessment, we focused our Maze tests around gaining feedback about these additions.
Highlights from the final product
